One day in preschool I came home covered in mud and bawling my eyes out. My mom sat me down and found out that two boys threw mud on me and told me that I couldn't play with them, because I was a girl.
Then she taught me how to throw a punch.
Girls should not be relegated to "girl power" commercials and pink toys. We're smart. We're creative. We're funny. Some more than others. Just like guys.
For this spot we wanted to create an inspiring message for parents of girls and boys. Our spot just happens to feature girls. Because we're awesome. (And smart.) (And funny.) (Etc.)
Los Angeles has two sides, but unlike New York, no one really talks about the dark side. There's the flashbulbs and the Bugattis that everyone sees, but there's also the late nights, early mornings, the scraping and the clawing that happens on the way to the top. We wanted to show that side of LA, to say you can get there, but it's gonna take your soul.
Dollar Shave Club customers are a lot like teen girls. They both love to exaggerate. We took real tweets that customers wrote about Dollar Shave Club and put them in situations to show how ridiculous their tweets really are.
Loren Stewart makes jewelry for the Hollywood bad-girl set, citing Lindsay Lohan and Chelsea Handler as some of their favorite clients.
So we leaned into that bad girl image. We wrote spots that looked like candy-coated fragrance ads, but with a dark and funny twist. We even got to make a child cry. In the end we created a brand spot and campaign that says you can always look elegant, even when you’re up to no good.
We all need to make more things.
We created an anthem and a couple mini-documentaries to show the capabilities of the HP Sprout and tell people to make more.
Fivestar Training has been the leader of basketball training for many years. Their alumni list is a who's who of modern basketball legends. Even Michael Jordan and LeBron James went through Fivestar's program.
We created a new brand identity for Fivestar and spots with soccer legends Wayne Rooney and Alex Morgan to promote the app.
LA has two baseball teams – the Angels and the Dodgers.
We created campaign that showcased the hometown rivalry and their players who share number 27: Mike Trout and Matt Kemp.
We had some celebs and athletes tweeting, some out of home and social pieces and a ton of hilarious scripts featuring Mike and Matt that unfortunately never got made.
Working with GE is like being dragged from the arts and crafts table in elementary school to a podium to teach a physics class at MIT. After months of research and lots of questions, I learned enough to write some stories on the amazing research they're doing around the globe. Then we put those stories into a beautiful interactive website. GE liked it so much they made it their homepage and then we won 2 FWAs. Check it out at GE.com if you want to see more.
I write a fitness blog.
For those of you that know me, you're probably laughing pretty hard right now.
It's true. My friend Chelsea Gold and I write a blog about being healthy, exercising and complaining the whole way through it.
We noticed that the fitness world was severely lacking in people being real with each other. So much of it is fake motivational statements, fit tea endorsements and photos of smoothie bowls. We were tired of women who go to one yoga class and then start telling people how cauliflower pizza tastes just as good as the real thing. So we decided to make a fitness blog where we can show people it's okay to be human.
Check it out here
We created this video during school to get our classmates to grow mustaches and donate money during the month of Movember. We shot and edited the video in 24 hours, and during the unveiling we got such a good reception that we decided to submit it for the Movember Moscars competition.
Our video was featured on the site as the video to beat, and got over 25k views in a month. We were technically disqualified because we used a popular song with no rights to said song, but they gave us third place anyway.
If you want to know everything about me without reading another word click here
I'm a writer (that's code for copywriter in advertising with hopes of getting something published in the Shouts & Murmurs section of The New Yorker one day) currently working at Anomaly LA.
I'm a third degree black belt in Tae Kwon Do, have 2 different colored eyes (which obviously means I swallowed my twin in the womb and absorbed all their skills, resulting in a super human intellect), and I used to have an obsession with carved walking sticks and wanting to be a dolphin when I was a kid.
I haven't taken a professional looking picture since junior prom, so I apologize for the bush-league photograph. I also included photo evidence of my black belt and one of my favorite pastimes - completing the New York Times crossword on Sunday mornings.
Thanks so much for checking out my site.
I have a lot of opinions, so I like to write essays. Most of the time I have opinions on things that no one else cares about. So here are some of those.
Do you feel it?